Websites are under-selling...

2%

of web traffic converts to a sale.

and Swipe Ups drive a small

% of immediate sales

56

impressions to convert a sale.

Why are brands having a hard time identifying new customers?

Cookie Apocalypse

& iOS privacy update

Shopper Behavior

toward sharing data

Why are brands having a hard time identifying new customers?

Cookie Apocalypse

& iOS privacy update

Shopper Behavior

toward sharing data

What problems does this create for brands?

Ad platform erosion;

Cannot rely on digital advertising anymore

Power shifts

to retailers and marketplaces

Rising CACs

force experimentation with other tools and channels

Where are they putting an emphasis in order to solve this?

Create 'owned' audiences

by acquiring first-party data

Use data to personalize

end-user experiences

Use data to decide

where to spend marketing dollars

shopper intent

About Us

Whym gives shoppers a way to remember products, and sellers the tools and insights to understand what their shoppers want and when they want it.

Kelly Nyland

Founder, CEO

Whym’s executives include former Snap team members, Founder & CEO Kelly Nyland, Co-founder and COO Rhenee Bartlett, and VP of Engineering Ryan Hornberger.

Together, the Whym team creates a world-class experience, challenges the norm, builds groundbreaking new categories and has a great time doing it.

Built by ex-snapchatters. Backed by foward-thinkers.

Hi. We're Whym.

We're here to help you make more money from the things you already do.

Built by ex-snapchatters. Backed by foward-thinkers.

RHENEE

BARTLETT

Massive operations at scale,

Co-founder & COO

• Large scale SOPs & process
• People, Budgets & Roadmap
  
• Background: Telco, CPG & Mobile
  
• (2) Exits
  

Ryan Hornberger

Repeat fintech architect, Founding Exec & VP Eng.

• Sold company to Snapchat
• Built Snapchat Ad platform // Payment infrastructure
• Hired & led big, best-in-class eng. teams
• Enterprise SaaS @ $1b monthly PCI transactions
• Acquired by Snap Inc. + (1) IPO

KELLY

NYLAND

Product-focused Founder,

GTM CEO

• Four-time startup exec in emerging mobile technologies, NLP, .AI and telco
• Viral, organic and highly-decorated GTM releases for 120 products in 40+ countries
• (2) IPOs

Read the latest news.

Are you in the right place?

Let's make sure these are problems you need to solve.

Jump in

- get straight into the product.

Learn more

about how to collect better first-party data.

Next

Let's Go

Learn More

MARKET CONDITIONS

Mind the Gap.

• 56 impressions from discovery to sale
• Increase in customer acquisition costs
• Erosion of conversion rates
• Change in shopper behaviors
  

Are you in the right place?

Let's make sure these are problems you need to solve.

Jump in

- get straight into the product.

Learn more

about how to collect better first-party data.

Next

Let's Go

Learn More

Don't lose

your intent.

ONE HIT

ABANDONED CART

RANDOM

LINK SHARING

SCREENSHOT

GRAVEYARD

When you discover great products...

how do you

save them for later?

Shoppers answered...

Here's what shoppers actually do when they discover you.

Take a screenshot

Open a browser tab

Signup for SMS

or email promo

Text, email or save link

Add to Cart

20%

40%

60%

40%

80%

100%

You need

to collect buyer intent in a way that informs your team on how to close the sale.

Shoppers need

a way to remember you and your product if they're not ready to buy.

Spending more than ever on CPMs? Make each web visit work even harder for you with Whym.

Lead Generation

Product Demo

Turn browsing

into buying.

Visual browsing

history to assist shoppers.

Product Page

lead generation tool.

• No login or account creation required.
• Saves up to 100 days of browsing history.
• Saves up to 99 products in one window*.
• 3-5x more data w/ increased AOV potential
  

Give shoppers a visual browsing history with a quick way to save.

How it works.

Install our pixel

on your site.

Get your

first-party data.

Use Whym to segment & target.

We collect data on which products your customers intend to buy, but haven't yet.

Download product leads to

engage directly

with customers over marketing

and conversational channels to close the sale.

Your lead lists just got better. Upload to Facebook, Google, Email, SMS and more.

*All data is TCPA compliant and customer complete opt-in.

Klaviyo

Attentive

Send data where it will benefit you most.

View, download and use product encounters to target and segment your shopper audience.

Connect to marketing & messaging platforms to enrich you shopper data.

Postscript

Customer Service, Conversational sales

How Brands Use Their

First-Party Data

Retargeting

interested customers

Email Marketing &

SMS Messaging Segments

OPTIMIZATION

Shopper

opt-in rates

are up by 10x

this holiday.

We're always working to improve the in-market product features to reach higher and higher conversion rates for our sellers.

whym.my.canva.site

Whym works with hundreds of CPG, lifestyle & beauty brands.

Visual Browsing

Bookmark Demo

See How It Works

'Text Me This Item' Demo

See How It Works

Try it!

Experience Whym for yourself out in the wild. Shop our sellers or download our apps.

Watch Demo

Watch Demo

Learn More

Product Demo

CPG

Beauty

Lifestyle

Hundreds of brands collect & convert an additional 2-3x standard ecom CVRs.

Brands need Whym

(How we're different)

Dashboard 2.0

Drill down into customer insights.

Full access to 1st party data via product leads right at your fingertips!

Leads available in 24 hours - ready when you are.

Option for automation for leads to be sent directly to your messaging provider.

Results

Here is what matters most to out brands.

89

%

Net new

Customers

Capture new customers that you may otherwise lose to distraction or forgetfulness

Introducing Whym's patented

Text-me-this-item (TMTI)

product page widget.

Give your shoppers a better, more personalized experience while collecting product-specific intent.

Let customers

save products with a text.

Product Demo

Get your data.

Klaviyo

Attentive

Use your data to drive decisions.

View, download and use product encounters to target and segment your shopper audience.

Connect to marketing & messaging platforms to enrich you shopper data.

Postscript

How It Works

Capture customers who are browsing

We keep your products in a cart that lives forever

Get 1st party data via product leads

Now you can place your TMTI widget anywhere on your site, increasing your lead collection by 2-3x per visitor.

It's like a buyable

Pinterest button,

for your whole site.

Site Wide

Text Me This Item

Home Page

Quick shop pop-up

Catalog Page

NOW AVAILABLE

We can now handle different types of products that aren't in a buyable state.

• International customers
• Sold out
• Waitlist
• Not available in this zip code or geography
• Restricted categories like alcohol, cannabis, etc.
  

Are you in the right place?

Let's make sure these are problems you need to solve.

Jump in

- get straight into the product.

Learn more

about how to collect better first-party data.

Next

Let's Go

Learn More

Assist

your shoppers.

Bring all of their favorite shopping & saving behaviors

into one site-wide tool.

Product Demo

• No login or account creation required.
• Saves up to 100 days of browsing history.
• Saves up to 99 products in one window*.
• 3-5x more data w/ increased AOV potential
  

Give shoppers a visual browsing history with a quick way to save.

See intent,

in action.

L.A. men's fashion brand

& Whym customer.

Banks Journal

Social shopping.

Social Shopping.

Pair your promotions with a custom, curated mini storefront or offer and close the sale directly inside any Swipe Up, Link Sticker, Post or Link.in Bio tool.

Hero

SINGLE PAGE STORERONT

Logo

Pre-build the cart,

for a million Shoppers at once.

Mini Storefront Links.

Create a collection of items that you'll share inside a customizable cart. Shoppers select which products they want, adjust quantities, remove items and customize their carts whilst remaining engaged in the purchase.

Bundled Links.

Create a collection of items that

cannot be modified. These are

perfect for sales promotions

and visual lookbooks. .

Promo

Product

Buy Now

Buy Later

Close sales & capture intent-to-buy everywhere.

Add a whym link where you meet your customers.

ADS

SWIPE UP

LINK IN

BIO

PRODUCT

PAGE

EMAIL

BLAST

TEXT

MESSAGE

SOCIAL

DMs

WEB

CHAT

LINK

STICKERS

Link in bio

partners.

Embed your minishop collections directly into your link.in bio tools with Beacons.ai and Hoo.be.

Hoo.be

Beacons

Curate what your shopper sees.

Hoo.be

Minishop

Integration

Get Minishop previews

directly inside your Hoo.be

linkin bio tool.

Affiliate & influencer marketing collections.

Are you using brand affiliates or influencers to increase your reach? Whym lets you track how effective your campaigns & competitions are for each brand partner.

Offer your community, influencers or partners the opportunity to drop your mini storefronts into posts, Link stickers, Swipe Up ads and Linkin.bio tools. Whym tracks intent-to-buy, clicks, engagement, orders & revenue for each link that's shared.

Available Now.

Conversational Sales

Slide into DMs. Comment back.

Give your customers the personal touch they crave. Curate an entire cart for them and send it over text with an automatic discount applied.

Automatically share "Try-It!" Bundles or "Best Sellers" as a part of your welcome message over SMS, email or online chat.

Results

Here is what matters most to out brands.

9

%

5-9%

Checkout CVR

Conversion from

Text Me This Item to checkout completions

In 30 seconds or less...

In the creation drawer you can:

1. Name your link*.
2. Upload marketing content.
3. Add one or more products*.
4. Add shipping cost.
5. Add a discount.
6. Add usage limits.
7. Include start / end dates.
8. Create link.

Where is my data?

Let's take a look at your Whym dashboard.

What kind of data?

Let's talk about shopper profiles & product intent.

What do I do with it?

Let's explore how brands use their data.

Talk data to me

Where is my data?

Let's take a look at your Whym dashboard.

What kind of data?

Let's talk about shopper profiles & product intent.

What do I do with it?

Let's explore how brands use their data.

Talk data to me

Dashboard 2.0

Drill down into customer insights.

Full access to 1st party data via product leads right at your fingertips!

Leads available in 24 hours - ready when you are.

Option for automation for leads to be sent directly to your messaging provider.

YOU'VE BEEN UPGRADED

Dashboard 2.0

Deepen your understanding of shopper intent, identifying which shoppers to move from browsing to buying — so customer interest doesn’t lie dormant.

What's new:

• Shopper Profiles
  
• Net New Leads
• Shopper Funnel
• Impressions
  

Get your data.

Klaviyo

Attentive

Use your data to drive decisions.

View, download and use product encounters to target and segment your shopper audience.

Connect to marketing & messaging platforms to enrich you shopper data.

Postscript

Lead Automation

Automate your leads directly Into your Marketing Channels, and create set-it and forget-It messaging.

Follow our step-by-step guide to setting up your webhook integrations.

Use our SMS playbook to apply best practices to Welcome messages and get creative with new customer campaigns.

Customer Service, Conversational sales

How Brands Use Their

First-Party Data

Retargeting

interested customers

Email Marketing &

SMS Messaging Segments

Customer Data Flow

TMTI

1

Your customer selects

Text Me This Item, where the product is sent to a Forever Cart.

Collect

2

Whym collects customer data:

• Phone #
  
• Email (?)
  
• Product/SKU
  

Forward

3

Whym forwards data to merchant’s tech

Via platform integration or webhooks

Receive

4

Your customer Merchant receives data:

• Attentive
• FB/IG
• Google/Search
• Klaviyo
• TikTok

Activate

5

Merchant activates data via campaigns

What happens

when shoppers get a text message?

Once the Item Is texted, the Shopper Is given various options to be directed right back to your webpage

• Link to your URL from Whym Text Message
• Option to "Buy on Website" as first CTA
• Directs Shopper to exact PdP

What types of integrations are there?

Pixel

Messaging

Point of Sale

No integration needed. Drop a few lines of code into the body of your site.

Copy goes here

Copy goes here

NOW AVAILABLE

Integrations

Install your Whym pixel to get started.

Add Whym as a point-of-sale.

Looking for additional conversion opportunities? Whym gives your shoppers free impressions inside their Whym inbox. Give them a 1-click to buy solution inside the app and generate faster sales.

Use with all of your ecom, messaging & customer service tools.

Platinum Tier Integrations

Platforms